OVERVIEW
Managing the Amazon platform was a part-time chore for employees at this company until they outsourced their Amazon account to us.
We oversaw an average 84% increase in sales in 2022 compared to 2021 as you can see on the stats above.
Our revenue targets for (2022) are 300k pounds per annum and we almost reach that in advance of two months.
In a 3-year strategy, we forecast a 2 million objective.
INITIATIVES
We started with overhauling their content and increasing conversion rates by 56 %.
This was followed up with a new inventory management process to improve in-stock rates by 40 %.
We made sure all bestsellers were always in stock and added complementary SKUs to the product line like cosh cabinets and first aid kits which are price products that with a specific deal/ discount strategy have become an important source of revenue.
Lastly, we created a targeted advertising plan that reduced their spending and increased their Amazon ROI.
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